Sunday, March 22, 2020

Quizzes week Essay Example

Quizzes week Essay When Sam thought about open Eng a foreign car repair shop n Phoenix, he researched all of the firms in the area before deciding on a local Zion. He also analyzed their capabilities and found articles about many of them in terms of their capability sees, strengths, and weaknesses. Secondary data 5 Which of the following elements of socio cultural environment can be associate De with the growing demand for social surrogates like social networking sites, television, and so on? Views of others 6 Which strategy does this exemplify? Kayak and Orbits provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel option s with or without car rentals, and cruise offerings. Differentiation 7 A companys sales potential would be equal to market potential when which s tuitions exists? The company gets 100 percent share of the market. 8 Which of the following statements demonstrates behavioral loyalty towards a brand? Always buy My Favorite Laundry detergent when purchasing laundry detergent NT. 9 In the U. S. Consumer expenditures on homes and other large purchases tend to slow down during a recession because the consumers have a high debilitation ratio 10 During the holidays, companies Often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined? To deepen customer loyalty 11 Cost is able to keep its inventory expenditure relatively low through its man au gment technology and cuttings pointless inventory management technology. As a result, Cost o is able to pass these savings on to consumers in the form of low prices. We will write a custom essay sample on Quizzes week specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Quizzes week specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Quizzes week specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This strategy is best descried bed as overall cost leadership 12 Which of the following industries is most likely to use database marketing? A supermarket chain 13 Which market do customers who have purchased and are driving Audio automat bobbles represent? Penetrated market 14 When Apple introduced tunes, a new market was opened. Which of the follow wing describes this type Of innovation? Value capture 15 The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) event 16 Which of the following is correct about marketing management? It occurs when at least one party to a potential exchange thinks about the me mans of achieving desired responses from other parties. 17 Marketing is considered both an art and a science. How do the ups, or market Eng mix, help us bridge the gap between art and science? Marketing balances the need for data with that of creativity. 18 By 201 5, projections indicate that the largest category of households will be c imposed of childless married couples and empty nesters week 2 1 . How many primary groups does VALS classify U. S. Adults into based on per seasonality traits and key demographics? Eight 2 Which group is experiencing the fastest population growth today? Hispanic Americans When purchasing, in which state does the consumer set a minimum acceptable e cutoff level for each attribute and then makes a buying decision? Conjunctive heuristic 4 When searching for a supplier, which of the following provides the broadest r each of possible suppliers in todays competitive market environment? Internet Which market is known as the invisible market segment? Asian American Which of the following is known as the process of creating a segment storybook rd to test the attractiveness of each segment? Segment acid test Which of the following is known in marketing as attributes of a product or seer vice that may not be unique to the product Or service? Pianofortes What is the second stage of the consumer buying process? Information search 9 Which other criteria helps make up the three criteria for a successful brand m intra: inspire, simplify, and communicate Which term describes the diverse needs of many ethnic market segments? Multicultural marketing Which of the following marketing strategies does not concentrate on recognize ins differences in customers needs in the organization? Undifferentiated Which of the following do brand mantras attempt to define? Points of difference to other brands Which of the following is a tool a company uses to position its brands attribute sees in the minds of those in the organization? Brand positioning bulls eye Which of the following tools do marketers use to visually illustrate how cons mere view products or services on multivariate? Perceptua l mapping Which other dimension is the VALS classification system based on besides con summer motivation? Consumer resources What other dimension helps market segments be measurable, substantial, AC accessible, and differentiable? Actionable Which other factor does an organizations marketing strategy focus on: seem notation, targeting and positioning 18 In behavioral segmentation, a product or service is grouped by which other did mention besides knowledge of, attitude toward, and use of? Response to 9 Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? Category membership 20 Which of the following do marketers use to give consumers a special reason f or them to purchase a product or service? Value proposition 21 Which of the following would consumers associate closely with a brand? Offensivenesss Quiz Week 3 Quiz Week 4 Which type of distribution relies on some intermediaries willing to carry a part ocular product? Selective distribution What type of system does a firm employ to decide about the most critical decide ions management faces? Marketing channel system 3. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher longhorn profit while assuming the market price is sensitive? Impersonations pricing 4. Which marketing system is another channel development in which two or MO re companies put together resources to exploit an emerging market opportunity? Horizontal marketing system 5. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces maximum current profit 6. What is a simple way to engage in international marketing? Licensing What type of marketing system includes the producer, wholesaler(s), and rate leer(s) acting as a unified system? Vertical marketing system 8. What type of deal takes place when the seller receives some percentage of the e payment in cash and the rest in products? Compensation deal 9. What is an ultimate form of foreign involvement? Direct ownership 10. What type of marketing channel consists of an independent producer, wholes ale(s), and retailer(s)? Conventional marketing system What takes place when dealers purchase some or all of a product line? If Line forcing 12. When a seller agrees to accept partial payment of products manufactured wit h the supplied equipment it is called free trade agreements buyback arrangement 13. When the number of intermediaries are severely limited, this means an exclusive distribution 14. What type of distribution places the goods or services in as many outlets as p Seibel? Intensive distribution 15. Which companies have launched a website without any previous existence as a firm? Purulence companies 16. Which strategy uses the manufacturers advertising, promotion, and other for ms of communication to persuade consumers? Pull strategy 17. Companies are pursuing which objective when they start with prices high and slowly drop them over time? Market skimming 18. What mode Of entry is it when local and foreign investors share ownership an d control? Joint venture 19. Which strategy is appropriate when there is low brand loyalty in a category an d brand choice is made in the store? Push strategy 20. What form describes a buyer and seller directly exchanging goods with no MO nee and no third party involved? Barter 21. Which agreements are not necessarily illegal, but they do violate U. S. Law if the eye tend to lessen competition substantially? Tying agreements Quiz Week 5 Mountain Dew is a brand known for sponsorships of adventure events such a s snowboarding and skateboarding competitions. What is the most likely objective of Mountain De was sponsorship of these events? To create perceptions of key brand image associations 2. In order to help anticipate public relations crises its important to think about the possible events that could occur and the appropriate management response. This is often referrer d to as imagining the worst is based on the premise that marketers can no longer use interruption marker ting via mass media campaigns.

Thursday, March 5, 2020

The Flow of Life essays

The Flow of Life essays Imagine a young girl is injured in a car accident and her mother dies instantly. The young girl is still alive but she needs to have a blood transfusion within minutes in order to save her life. The only problem is that the nearest hospital does not have enough blood reserves and the next closest hospital is too far away. This situation may sound farfetched but it could actually happen to anybody. According to Carolyn Gard, a writer for Current Health 2, ninety-seven percent of the people in the United States will receive blood at some point in their lives (Gard 28). A serious problem that Americans face today is the shortage of a reserve blood supply for emergency situations. Unfortunately, fewer than 5 percent of people who are eligible to donate blood actually take the time to do it (Feiman 17). People have many common misconceptions which lead them to refuse donating blood. Many people do not believe that their donation will make a difference. Also, many believe that donating blood carries certain risks, such as contracting AIDS and other diseases. Others are scared that the procedure of donating blood is painful. People who are eligible to donate blood should do so because the process is risk free, virtually painless and can help save lives. Eligibility differs from state to state, but most states allow you to donate blood if you are 18 years of age or older and weigh at least 105 pounds (Dinsmoor 23). One of the misconceptions that keeps those who are eligible from donating is the belief that their donation is not important. This misconception is very untrue. For instance, students at Calhoun High School in Merrick, New York, turned their gym into a blood donating center. The students collected 100 pints of blood which can be used to save as many as 500 lives (Feiman 17). Each person who is eligible to donate blood has the opportunity to make a big difference and save lives. Another ...